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Museum management and marketing

Sandell, Richard

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서명/저자사항Museum management and marketing / edited by Richard Sandell and Robert R. Janes.
개인저자Sandell, Richard, 1967-
Janes, Robert R.
발행사항Milton Park, Abingdon, Oxon ; New York : Routledge, 2007.
형태사항xviii, 420 p. ; 26 cm.
ISBN9780415396288 (hbk. : alk. paper)
041539628X (hbk. : alk. paper)
9780415396295 (pbk. : alk. paper)
0415396298 (pbk. : alk. paper)
일반주기 Simultaneously published in the USA and Canada.
서지주기Includes bibliographical references and index.
내용주기Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums --
Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
일반주제명Museums --Management.
Museums --Marketing.
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