연세대학교 학술정보원

  • ENGLISH
  • LOGIN
  • 사이트내검색
    사이트내 검색

    닫기

연세대학교 학술정보원 로고 이미지

닫기

상세정보

  • HOME
  • 검색상세정보

Futuretainment : yesterday world changed, now it's your turn

Walsh, Mike

책이미지
서평쓰기
서평쓰기
자료유형단행본
서명/저자사항Futuretainment : yesterday world changed, now it's your turn / Mike Walsh.
개인저자Walsh, Mike.
발행사항London : Phaidon, 2009.
형태사항274 p. : col. ill. ; 26 cm.
ISBN9780714848754 :
0714848751
일반주기Includes index.
일반주제명Digital media.
언어영어

전자자료

소장정보

서비스 이용안내
  • 보존서고도서 신청보존서고도서 신청
  • 캠퍼스대출캠퍼스대출
메세지가 없습니다
No. 등록번호 청구기호 소장처 도서상태 반납예정일 예약 매체정보
1 00000428745 303.4833 009b [원주]중앙도서관/자료열람실301/ 대출가능 캠퍼스대출

책 소개

책소개 일부

Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media.

Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the ...

책소개 전체

Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media.

Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the past decade. The 23 insights in Futuretainment reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the `adaptive web', amongst other advances, has affected the worlds of media and entertainment forever.

Futuretainment is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.

청구기호 Browsing

이 분야 인기자료

  • 표지이미지
    (마이클 샌델) 공정하다는 착각 : 능력주의는 모두에게...
    Sandel, Michael J
    와이즈베리, 2020
  • 표지이미지
    사람, 장소, 환대
    김현경
    문학과지성사, 2015
  • 표지이미지
    (Rainbow 변시 기출해설) 공법 기록형
    강수영
    학연, 2022
  • 표지이미지
    (맨큐의 경제학) 연습문제풀이
    Mankiw, N. Gregory
    센게이지러닝코리아, 2021
  • 표지이미지
    상법총칙·상행위법
    안강현 安岡鉉
    박영사, 2019

서평 (0 건)

*주제와 무관한 내용의 서평은 삭제될 수 있습니다.

서평추가

서평추가
별점
별0점
  • 별5점
  • 별4.5점
  • 별4점
  • 별3.5점
  • 별3점
  • 별2.5점
  • 별2점
  • 별1.5점
  • 별1점
  • 별0.5점
  • 별0점
*서평 입력 시 선택한 별점은 전체 별점에 반영됩니다.
제목입력
본문입력

태그

태그추가

태그추가
태그입력
태그보기