[영문] CONTENTS
Preface
Acknowledgements
1. What is Semiotics? = 1
2. Communication = 10
3. Communication and Position = 24
4. Reading Positions = 40
5. Readers, Other Readers and Authors = 48
6. Varieties of Projected Authors = 63
7. Disappearing Authors = 74
8. The Problem of Meaning = 88
9. Controlling Meaning = 101
10. Author Positions = 117
11. Founders and Followers = 132
12. Semiotic Research = 146
References = 161
Index = 167
Preface = ⅶ
Introduction = 1
Part Ⅰ Communication and Language = 11
1. Understanding pupil-teacher interaction in the classroom / Asher Cashdan = 13
2. Bilingualism - a communications approach / Breched Pieue = 25
3. Socio-historical and universalist explanations of creolization / Ron Parkin = 40
4. The Whorfian hypothesis today / Rick Osborn = 51
Part Ⅱ Communication and Information = 63
5. Basic concepts in conununication studies / Bill Scott = 65
6. Communicating knowledge: an expert system perspective / Patrik Holt = 86
7. Analysing written style by computer / Noel Williams = 97
8. The telephone: a neglected medium / Guy Fielding ; Peter Hartley = 110
Part Ⅲ Connnunication and the Media = 125
9. Media spectacles: sport and mass communication / Chas Critcher = 131
1O. Science fiction, genre and a new battle of the books / Martin Jordan = 151
11. The appeal and success of Hammer Film productions / Gerry Coubro = 166
Part Ⅳ Communication and Society = 179
12. Models of communication in community studies / Karen Jones = 183
13. The summer of '81 revisited: an analysis of Sheffield's Haymarket fracas / David Waddington = 204
14. Anti-industrialism and British national culture: a case study in the communication and exchange of social values / John Bavendale = 218
Index = 234
Preface
Acknowledgements
1. What is Semiotics? = 1
2. Communication = 10
3. Communication and Position = 24
4. Reading Positions = 40
5. Readers, Other Readers and Authors = 48
6. Varieties of Projected Authors = 63
7. Disappearing Authors = 74
8. The Problem of Meaning = 88
9. Controlling Meaning = 101
10. Author Positions = 117
11. Founders and Followers = 132
12. Semiotic Research = 146
References = 161
Index = 167
Preface = ⅶ
Introduction = 1
Part Ⅰ Communication and Language = 11
1. Understanding pupil-teacher interaction in the classroom / Asher Cashdan = 13
2. Bilingualism - a communications approach / Breched Pieue = 25
3. Socio-historical and universalist explanations of creolization / Ron Parkin = 40
4. The Whorfian hypothesis today / Rick Osborn = 51
Part Ⅱ Communication and Information = 63
5. Basic concepts in conununication studies / Bill Scott = 65
6. Communicating knowledge: an expert system perspective / Patrik Holt = 86
7. Analysing written style by computer / Noel Williams = 97
8. The telephone: a neglected medium / Guy Fielding ; Peter Hartley = 110
Part Ⅲ Connnunication and the Media = 125
9. Media spectacles: sport and mass communication / Chas Critcher = 131
1O. Science fiction, genre and a new battle of the books / Martin Jordan = 151
11. The appeal and success of Hammer Film productions / Gerry Coubro = 166
Part Ⅳ Communication and Society = 179
12. Models of communication in community studies / Karen Jones = 183
13. The summer of '81 revisited: an analysis of Sheffield's Haymarket fracas / David Waddington = 204
14. Anti-industrialism and British national culture: a case study in the communication and exchange of social values / John Bavendale = 218
Index = 234